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It must be emphasized that your Facebook marketing costs do not actually have a fixed amount. That's because various factors change the amount you pay at any given time.
Let us introduce some of the most influential factors.
The first is audience targeting. It's getting more complicated: your audience will not only affect your payments, but also your audience, which will affect the cost you pay! Keep this in mind: you not only compete with people in the industry, but also with people in other industries whose target audience is specific to your audience.
For example, if you sell wholesale shoes and your audience likes to read and network, these features can be targeted by other advertisers, such as the fashion industry.
In Facebook ad auctions, the only way you can stand out from the competition is to create high-quality ads and rely on factors other than the audience itself.
This can be divided into advertising quality. Ad quality is based on two metrics:
Its relevance score
Its click rate
The relevance score is a number between 1 and 10 that directly measures the relevance of the ad to the target audience. A higher relevance score is usually associated with lower ad spend (as a reward for making high-quality ads!). Keep in mind that this relevance score is dynamic because it will rise or fall as the user interacts. When a user clicks on your ad to enter their landing page, the relevance score tends to increase, but when the user tells Facebook that your ad is not the one they want to see, the score will drop.
Your clickthrough rate is simply the number of clicks on your ad divided by the number of impressions (actually the number of views). A higher clickthrough rate can lower your Facebook marketing costs because it tells Facebook that your ads are more relevant and valuable to your customers.
Another factor to remember is the serious time! When advertising buyers are less active, they are usually in large-scale events such as the Christmas shopping season, Super Bowl Weekend and even Labor Day. On the other hand, you will pay more for these times, but this may be worthwhile due to increased user activity during these peak hours of the year.
Don't forget that the amount you pay depends on the market you are bidding on. For example, the cost of bidding in the US is higher than the cost of bidding in Asia! The average US CPC is between $1 and $2. Compared with Asian countries. For example, Japan's CPC average is 47% lower than the US; Thailand's CPC average is 58% lower than the US; and Indonesia's CPC average is 62% lower than the US
Analyze Facebook average marketing costs
Facebook can charge you for the cost of using its advertising services in a variety of ways.
For example, when creating an ad set, take part in the Optimization and Pricing section. There are different options for how Facebook delivers advertising to its target audience. Some options include:
Website conversion - for users who are more likely to complete actions on your site
Unique daily range - only serve people once a day
Clicks - for users who may click on your ad (CPC)
Impression - Serve as many people as possible (CPM)
Know that you are not really targeting everyone in the audience; Facebook will only place your ads to users who think they are most likely to complete an action (click on CTA on your site, etc.). You are actually in an auction system that is characterized by a variety of factors (as outlined above) that affect how much you pay to reach your desired audience.
By site conversion, you'll get the benefit of being able to see exactly how much each new prospect or customer is bringing to your business. Your ultimate goal should always be to pay for the ad less than the value of the new prospect or customer, so you can always make a profit.
Another way to charge is to eliminate frequency issues with unique daily coverage and to ensure that your ads are only shown once a day.
In terms of clicks, Facebook will only show your ads to users who are most likely to click or otherwise interact with them. You pay for each link, but Facebook's advertising to users who might only click on it will lower your advertising costs.
We'll charge you a CPM (CPM) - this will show your ads to "Visible Audiences" whenever possible, and of course, you'll be charged per thousand impressions. Such wholesale laptops pricing plans should be used only by very targeted audiences. And remember to always monitor when you choose this pricing option, as your Facebook marketing costs will rise quickly.