Choosing the niches for dropshipping with the help of Google Trends

Google Trends is a wonderful instrument that gives you the necessary insight into general public interest towards this or that product. This service is designed to analyse search trends, so it can be ideal for your business because it shows:

How does the search volume change over time;

What are the most popular search terms;

Where do the people searching for this term live;

Whether the interest towards this search query is seasonal and changes through the year.

What you need to do to use it?

Pick a product category. The easiest way to do this is to rely on Aliexpress in order to gather all the possible categories (e.g. electronics, home and décor, jewellery, etc.).

Go to Google Trends and type in this category in the ‘Explore Topics’ field. Let’s take ‘wholesale lighting’, for example.

Look at the result and try to analyze it with the use of additional settings.

For example, this graph shows how the search volume changes over time, and, as you can see, it decreases gradually. To learn more about this dynamics, you can change some settings:

Your region of interest;

Time frame;


Type of content.

What’s quite curious, this example shows the seasonal interest towards this search query, like we previously mentioned – if you mouse over this particular graph, you will see that peak seasons for this search query are winter months.

Surely, you will also find it essential to learn more about the regions where this search query is the most popular.

Additionally, you will get the chance to take a look at the most popular related search terms and estimate the speed of their popularity growth. This will be a very important piece of knowledge at the moment of planning your marketing and SEO strategies necessary to promote your dropshipping webstore.

Also Read: best drop shipping companies

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